Let the words flow.
Let the words flow.
Hey, I’m Holly, a Copywriter with 5 years experience writing for brands. I work across web, email, social, campaigns, packaging, catalogue and everything in-between. Interested? I hope so.
Where the magic has happened:
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Midweight Copywriter
June 2021 – present
Working with the unique Boden TOV across all platforms. Instrumental in rolling out new TOV following A/W ’22 rebrand. Regularly collaborate with creatives and key stakeholders to deliver to brief and concept new campaigns. Enjoy identifying ways to improve customer conversion and retention.
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Copywriter
April 2019 – May 2021
Researching and writing compliant health, beauty and wellness articles, liaising with Legal Services and the Chief Pharmacist Office to ensure accuracy. Working closely with Client Managers to produce emails for a variety of brands, including Fenty Beauty, Lancôme, and M.A.C. Identifying opportunities for A/B testing. Collaborating with the SEO team. Understanding UX principles.
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Assistant Web Content Writer
October 2018 – April 2019
Producing SEO-focused meta data and product descriptions for Sports Direct, House of Fraser, USC and Flannels.
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Freelance Copywriter
Crafting copy for blog posts, packaging, site and social.
Don’t just take my word for it…
“Infectiously positive, endlessly creative and ever the professional, Holly is a dream to work with.”
— Cressida Meale (Senior Copywriter at Boden)
“We can’t stop working with Holly, she has a way with words, making us (and our customers) laugh out loud.”
— Gemma Montgomery, (Marketing Manager at Mark Hill)
Let's chat.
Let's chat.
Think I’d be a good fit for your brand?
Drop me a line…
hollytrueman@hotmail.co.uk
…or call me maybe?
07572544244