Midweight Copywriter
June 2021 – present
Working with the unique Boden TOV across all platforms. Instrumental in rolling out new TOV following A/W ’22 rebrand. Regularly collaborate with creatives and key stakeholders to deliver to brief and concept new campaigns. Enjoy identifying ways to improve customer conversion and retention.
Boden
Copywriter
January 2020 – May 2021
Researching and writing compliant health, beauty and wellness articles, liaising with Legal Services and the Chief Pharmacist Office to ensure accuracy. Working closely with Client Managers to produce emails for a variety of brands, including Fenty Beauty, Lancôme, and M.A.C. Identifying opportunities for A/B testing. Collaborating with the SEO team. Understanding UX principles.
Junior Copywriter
April 2019 – December 2019
Creating compliant, SEO-focused copy across site. Working closely with Digital Operations, Trading and Marketing to deliver an exceptional customer experience and increase customer conversion.
Boots
Assistant Web Content Writer
October 2018 – April 2019
Producing SEO-focused meta data and product descriptions for Sports Direct, House of Fraser, USC and Flannels.
Sports Direct
Freelance Copywriter
Crafting copy for blogs, packaging, site and social.
Mark Hill
University of Lincoln English (BA) 1st Class Honours Degree
Friesland Sixth Form English (A Level): B Media (A Level): B History (A Level): B